EPMG is powered by Motivate

Whether you’re trying to reach one specific demographic, or you’re trying to reach the heart and soul of the entire multicultural market: Motivate moves your message in ways you never even knew were possible.

We’ve developed strategic, technological, philosophical, creative-ological processes in order to reach the multitudes. Your multicultural budget, strategy and message are all different than the rest of your marketing plan. You cannot speak to a Latino market the same way you might to, say, an African American market, or to Elderly Men, or to Jewish Women, or to Navy Lieutenants, or to Asian teens, or to….

That’s a lot of different voices.

You can’t reach them all through the same channels either. There are thousands of specialty publications, tens of thousands of multimedia outlets and millions of messaging opportunities that most marketers don’t even know exist.

But we do. It’s all we do. Learn more at MediaToMotivate.com

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Exclusive interview with Frank Escobedo, Publisher of La Prensa

on September 15, 2011 News Coverage and Tags: , , , , with 0 comments

The latest report by the PEW Research Center’s Project for Excellence in Journalism reported that Hispanic media is faring better than the mainstream media. According to the report, Spanish-language media remain important to a changing, more acculturated, and more U.S.-born Hispanic population in the United States. And in the last year, Spanish-language media tended to […]

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Regional Shifts in Hispanics, Asians, and Blacks from Census 2010

on September 1, 2011 African American, Asian, Hispanic, The 411 and Tags: , , , , , with 0 comments

William H. Frey, a demographer and sociologist specializing in U.S. demographics, reported on the regional shifts in Hispanics, Asians and Blacks from Census 2010. Here’s the summary of the findings: An analysis of 1990, 2000, and 2010 decennial census data for the 100 largest U.S. metropolitan areas indicates that: ■ Non-whites and Hispanics accounted for […]

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PRSA Miami and Univision: Census 2010 Hispanic Webinar Presentation

on June 16, 2011 Hispanic and Tags: , , , with 0 comments
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Hispanics shaping the new American reality

on June 16, 2011 Hispanic and Tags: , , , with 0 comments

            The New American Reality (click to watch the video) Got to share this compelling video of Hispanics shaping the new American reality. Enjoy!

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Marketing to Multicultural: Once a luxury, now a necessity

on June 7, 2011 The 411 and Tags: , , , , , with 0 comments

The 2010 US Census results have painted a colorful picture of multicultural America. You’ve probably seen, heard and read about the sky-rocketing growth rate ethnic minorities contributed in the past decade. According to the 2010 Census, Hispanics account for 50.5 million, composing 16.3% of the total population. The African American population alone was 38.9 million […]

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Census 2010 Updates (CA, AZ, IL, TX and more…)

on April 8, 2011 The 411 and Tags: , , , , , , , , , , , , , , , , with 0 comments

Last set of data from the 2010 US Census population and demographic characteristics on California, Arizona, Colorado, Illinois, Texas, Alabama, Arkansas, Mississippi, Nevada, Oklahoma, Missouri and Louisiana.

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Census 2010 Updates (Recap on week of March 21st)

on March 31, 2011 The 411 and Tags: , , , , , , , , , , , , , , , , with 0 comments

Racial and ethnic minorities accounted for 91.7% of the nation’s growth over the decade; non-Hispanic whites accounted for the remaining 8.3%.

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Census 2010 Updates (Recap on week of March 14th)

on March 23, 2011 The 411 and Tags: , , , , , , , , , , , with 0 comments

EPMG breaks down the data based on significant ethnicity growth per state and the number of in-language publications in these states.

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Hispanic Retail 360 Summit: Hispanic market the new general market

on August 17, 2010 Events, Hispanic and Tags: , , , , , , with 0 comments

EPMG was honored to be part of the sponsors for the Hispanic Retail 360 Summit that was held at the Hyatt Regency, La Jolla, San Diego from August 8-10, 2010. The three-day conference discussed the Hispanic retail strategy and growing concerns of the Latino marketing for food and business retailers. We got the opportunity to […]

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