EPMG is powered by Motivate

Whether you’re trying to reach one specific demographic, or you’re trying to reach the heart and soul of the entire multicultural market: Motivate moves your message in ways you never even knew were possible.

We’ve developed strategic, technological, philosophical, creative-ological processes in order to reach the multitudes. Your multicultural budget, strategy and message are all different than the rest of your marketing plan. You cannot speak to a Latino market the same way you might to, say, an African American market, or to Elderly Men, or to Jewish Women, or to Navy Lieutenants, or to Asian teens, or to….

That’s a lot of different voices.

You can’t reach them all through the same channels either. There are thousands of specialty publications, tens of thousands of multimedia outlets and millions of messaging opportunities that most marketers don’t even know exist.

But we do. It’s all we do. Learn more at MediaToMotivate.com

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EPMG Market Tour – Las Vegas, Nevada

on January 2, 2014 Hispanic and Tags: , , , , , , , , , , , , , , , with 0 comments
Las Vegas

EPMG, the nation’s leading multicultural media partner, launches Market Tour, a series of market-specific videos and supporting data showcasing the uniqueness of the top multicultural markets in the United States. Houston, Phoenix, Atlanta, San Diego, Las Vegas, and Dallas are the first of several markets to be spotlighted. The series is intended to give marketers […]

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EPMG Market Tour – San Diego, California

on January 2, 2014 Hispanic and Tags: , , , , , , , , , , , , , , , with 0 comments
San Diego

EPMG, the nation’s leading multicultural media partner, launches Market Tour, a series of market-specific videos and supporting data showcasing the uniqueness of the top multicultural markets in the United States. Houston, Phoenix, Atlanta, San Diego, Las Vegas, and Dallas are the first of several markets to be spotlighted. The series is intended to give marketers […]

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EPMG Market Tour – Dallas, Texas

on January 2, 2014 African American, Hispanic and Tags: , , , , , , , , , , , , , , , , with 0 comments
Dallas

EPMG, the nation’s leading multicultural media partner, launches Market Tour, a series of market-specific videos and supporting data showcasing the uniqueness of the top multicultural markets in the United States. Houston, Phoenix, Atlanta, San Diego, Las Vegas, and Dallas are the first of several markets to be spotlighted. The series is intended to give marketers […]

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2013 End of Year Message From EPMG’s CEO

on December 12, 2013 The 411 and Tags: , , , , , , , , , , , with 0 comments
Headshots_Trevor_2

December is always a crazy month for those of us in media. When others are winding down, we are usually wound up with brand outreach, promotions, and analysis.  Regardless, the holidays are always a time of reflection and intention. How was my 2013? What did I personally do good, bad, and could do better? How […]

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EPMG United Reaches 1.4 Million Unique Monthly Visitors Per comScore’s Latest Figures

on December 12, 2013 Press Releases and Tags: , , , , , , , , with 0 comments

Digital Alliance of Black Newspaper Publishers Tracks Impressive Growth Since July 2013 Inception SAN DIEGO – Dec. 12, 2013 – EPMG United, the most prominent digital alliance of black newspaper publishers in the U.S., has grown to 1.4 million unique visitors per the latest comScore figures released for November 2013.  Google Analytics reports even higher […]

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EPMG Latino and EPMG United Online Audiences Skyrocket in Recent Analytics

on October 15, 2013 News Coverage and Tags: , , , , , , , , , , , , , with 0 comments

EPMG and LionHeart Digital (LHD), the digital operations division of EPMG, celebrates tremendous growth within its Latino and African-American web platforms. EPMG Latino is comprised of over 20 Hispanic newspapers online. comScore unified in October 2012, EPMG Latino is now the largest fully disclosed Hispanic newspaper publisher group in the U.S. featuring premium brand newspaper […]

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Digital Advertising Spending Trends

on April 1, 2013 The 411 and Tags: , , , , , , , , with 0 comments
digitalspending

By: Stephanie Trinh With digital demands being higher than ever in today’s world, now is the time to invest in the digital infrastructure. A recent eMarketer study reported digital ad spending trends, stating that by 2016, U.S. digital ad spending is projected to exceed magazine and newspaper ad spending by 92 percent. If you’re out […]

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Hispanics in U.S Highly Active on Mobile and Social

on April 23, 2012 Hispanic and Tags: , , , , , , , with 0 comments

In the U.S., Hispanic consumers’ usage rates of smartphones, television, online video, social networking and other forms of entertainment make this group one of today’s most engaged and dynamic populations in the digital space, according to Nielsen’s recent State of the Hispanic Consumer: The Hispanic Market Imperative report.  Mobile presents a significant avenue of opportunity […]

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Infographic: The Digital Black Consumer and Mobile Advertising

on April 16, 2012 African American and Tags: , , , , , , , , , , with 0 comments

As of the fourth quarter of 2011, half of black mobile users owned a  smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile  Internet, more than any other race/ethnic group.  As consumers  increasingly use their mobile devices for social networking, video,  research and shopping, its important for advertisers to understand […]

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