Whether you’re trying to reach one specific demographic, or you’re trying to reach the heart and soul of the entire multicultural market: Motivate moves your message in ways you never even knew were possible.
We’ve developed strategic, technological, philosophical, creative-ological processes in order to reach the multitudes. Your multicultural budget, strategy and message are all different than the rest of your marketing plan. You cannot speak to a Latino market the same way you might to, say, an African American market, or to Elderly Men, or to Jewish Women, or to Navy Lieutenants, or to Asian teens, or to….
That’s a lot of different voices.
You can’t reach them all through the same channels either. There are thousands of specialty publications, tens of thousands of multimedia outlets and millions of messaging opportunities that most marketers don’t even know exist.