EPMG is powered by Motivate

Whether you’re trying to reach one specific demographic, or you’re trying to reach the heart and soul of the entire multicultural market: Motivate moves your message in ways you never even knew were possible.

We’ve developed strategic, technological, philosophical, creative-ological processes in order to reach the multitudes. Your multicultural budget, strategy and message are all different than the rest of your marketing plan. You cannot speak to a Latino market the same way you might to, say, an African American market, or to Elderly Men, or to Jewish Women, or to Navy Lieutenants, or to Asian teens, or to….

That’s a lot of different voices.

You can’t reach them all through the same channels either. There are thousands of specialty publications, tens of thousands of multimedia outlets and millions of messaging opportunities that most marketers don’t even know exist.

But we do. It’s all we do. Learn more at MediaToMotivate.com

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Congratulations ¡ahora sí!

on April 13, 2011 Hispanic and Tags: , , , , , , , with 0 comments

¡ahora sí! named the Spanish Newspaper of the year by the Texas Chapter of the Associated Press Managing Editors.

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Asian Division Growth in 2010

on January 4, 2011 Asian and Tags: , , , , , , , , , , , with 0 comments

EPMG’s newly launched Asian division increased its media placement and overall media revenue by 324 percent. A year since its inception, the Asian division’s growth now represents 10 percent of all EPMG’s media placement.

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EPMG 2010 Holiday Party

on December 14, 2010 The 411 and Tags: , , with 0 comments

EPMG 2010 Holiday Party at Costa Brava, tapas bar and Spanish Restaurant, in Pacific Beach. We had a great time exchanging gifts as well. Check out our EPMG Facebook fanpage for more photos!

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Spanish Language Newspapers Effective in Reaching the San Diego Hispanic Market

on December 14, 2010 Hispanic and Tags: , , , , , , , , , with 0 comments

San Diego is the tenth-largest Hispanic population in the nation and market for retail spending. In a Circulation Verification Council study, 64% of the readers of Hispanic newspapers claimed it as their primary or only local community news source.

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Twenty audited African American newspapers fared well from 2008 to 2010

on December 3, 2010 African American and Tags: , , , , , with 0 comments

Majority of top audited African American targeted newspapers fared well from 2008-2010.

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Twenty new Hispanic and African American targeted publications launched in 2009/2010

on November 17, 2010 African American, Hispanic and Tags: , , , , , , with 0 comments

Twenty new Hispanic and African American targeted publications were launched in late 2009 and in 2010 across the nation, according to EPMG’s Media Research Department.

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Happy Mid-Autumn Festival!

on September 21, 2010 Asian and Tags: , , , , , , with 0 comments

The Mid-Autumn Festival originated thousands of years ago in China, celebrated on the 15th day of the 8th month of the Lunar calendar, it is believed to signify the autumnal equinox when the moon is at its fullest and roundest. Families and friends celebrate this holiday by coming together to admire the moon, and eating traditional mooncakes and pomelos.

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Circulation dropping…. Not so in the case of niche publications!

on September 20, 2010 African American and Tags: , , , , with 0 comments

Niche publications’s circulation in the Gulf Coast post-Katrina might have declined but readership has picked up.

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MediaPost: August 12, 2010

on August 16, 2010 The 411 and Tags: , , , , , , , , , , , , , , , with 0 comments

MediaPost article: Azteca Debuts AT&T Branded Cross-Platform Celebrity Blog. The blog, along with Telemundo’s new DO network, are some of the most recent examples of the surge in cross-platform integration and mobile marketing. Read MediaPost’s full article here…

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Hispanic MPR: Mention of Hispanic Retail 360 Sponsorship

on August 12, 2010 Hispanic and Tags: , , , , , , , , , , , , with 1 comment

Click here to read Hispanic MPR’s mention of EPMG’s sponsorship of the Hispanic Retail 360 Summit.

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